{"id":5321,"date":"2026-07-03T15:15:31","date_gmt":"2026-07-03T15:15:31","guid":{"rendered":"https:\/\/tradertideinsights.com\/?p=5321"},"modified":"2026-07-03T15:15:31","modified_gmt":"2026-07-03T15:15:31","slug":"why-cathie-wood-is-doubling-down-on-this-18-stock","status":"publish","type":"post","link":"https:\/\/tradertideinsights.com\/?p=5321","title":{"rendered":"Why Cathie Wood is doubling down on this $18 stock"},"content":{"rendered":"
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Cathie Wood\u2019s ARK Innovation ETF has bought back into SoFi Technologies (NASDAQ: SOFI) just as the beaten-down fintech stock is trying to recover from a difficult first half of the year.<\/p>\n

ARKK bought 299,753 SoFi shares across June 29, June 30 and July 1, worth about $5.5 million based on SoFi\u2019s July 1 close of $18.44, according to ARK trade data.<\/p>\n

The move stood out because Wood had sold 114,664 shares earlier in June, making the fresh buying look like a renewed vote of confidence rather than routine portfolio trimming.<\/p>\n

Cathie Wood\u2019s $5.5 million bet on SoFi stock<\/h2>\n

The latest purchase does not make SoFi a top holding in ARKK, as the fund remains led by names such as Tesla, Tempus AI, AMD, CRISPR Therapeutics and Robinhood, while SoFi is more of a top-up position than a flagship bet.<\/p>\n

Robinhood data showed ARKK\u2019s top 10 holdings made up nearly half of the fund as of July 1, with Tesla alone accounting for more than 10% of assets.<\/p>\n

Still, Wood\u2019s timing is notable as SoFi stock was recently trading around $18.24, after dipping toward the mid-$15 area during its spring sell-off.<\/p>\n

The stock is still down roughly 32% year-to-date<\/a>, but it has begun to recover from recent lows as investors revisit the fintech\u2019s growth story.<\/p>\n

SoFi stock: What\u2019s fuelling the rally<\/h2>\n

Part of the renewed interest comes from product momentum.<\/p>\n

On June 23, SoFi launched Composer by SoFi, an AI-powered investing platform that lets users build, test and automate investment strategies using plain English.<\/p>\n

The move is seen as a deeper push into AI-driven trading tools after SoFi\u2019s acquisition of Composer Securities.<\/p>\n

That puts SoFi in the middle of a broader fintech AI race.<\/p>\n

SoFi\u2019s push follows similar efforts from rivals such as Robinhood and Coinbase, as financial apps try to make investing tools feel more personalised and easier to use.<\/p>\n

The company has also moved beyond consumer lending.<\/p>\n

SoFi introduced small-business loans on June 30, offering fixed loans of up to $250,000 with quick decisions, fast funding and no application or origination fees.<\/p>\n

As per industry reports, funding can arrive as soon as 24 hours after approval.<\/p>\n

There is also an insider-confidence angle as CEO Anthony Noto has repeatedly bought SoFi shares in 2026, including 56,000 shares in March for about $1 million and another 28,900 shares later that month.<\/p>\n

Barron\u2019s said he had acquired about $1.5 million of SoFi stock in 2026 by March, while later filings showed further open-market purchases.<\/p>\n

Fundamentally, SoFi\u2019s latest quarter was strong, though not flawless.<\/p>\n

The Q1 adjusted revenue rose 41% year-over-year to $1.1 billion, while profit doubled to 12 cents per share. Members rose 35% to 14.7 million and loan originations hit a record $12.2 billion.<\/p>\n

The weaker spot was the technology platform business, where revenue fell after the loss of a large client.<\/p>\n

What analysts are saying<\/h2>\n

Wall Street is not as enthusiastic as Wood.<\/p>\n

TipRanks<\/a> shows SoFi with a Hold consensus, based on six Buy ratings, 10 Holds and three Sells. Its average price target stands at $20.69, with forecasts ranging from $16 to $30.<\/p>\n

The bull case is that worries over SoFi funding more loans on its own balance sheet are already reflected in the stock.<\/p>\n

William Blair analyst Andrew Jeffrey wrote after the first-quarter report that investors would dislike management\u2019s decision not to lift full-year guidance, but he still saw limited downside.<\/p>\n

The cautious camp is focused on valuation and execution. Truist cut its target to $17 from $20 in May, citing weaker loan-platform sales and softer technology-platform trends.<\/p>\n

KBW has also held an Underperform view on SoFi, reflecting concern that the stock still prices in a lot of future growth.<\/p>\n

The post Why Cathie Wood is doubling down on this $18 stock<\/a> appeared first on Invezz<\/a><\/p>\n

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Cathie Wood\u2019s ARK Innovation ETF has bought back into SoFi Technologies (NASDAQ: SOFI) just as the beaten-down fintech stock is trying to recover from a difficult first half of the year.ARKK bought 299,753 SoFi shares across June 29, June 30 and July 1, worth about $5.5 million based on SoFi\u2019s July 1 close of $18.44, according…<\/p>\n","protected":false},"author":1,"featured_media":5322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock"],"_links":{"self":[{"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/5321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5321"}],"version-history":[{"count":0,"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/5321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=\/wp\/v2\/media\/5322"}],"wp:attachment":[{"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradertideinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}